LISTEN UP fellow home bakers and cake decorators. We need to talk about Cake Pricing and Serving Sizes. If you are always stressed and in turmoil over how to charge for your cakes, how to price per serving, how large a serving should be or which chart you should use, keep reading for 3 simple tips to stop the stress and simplify your cake business!
📣📣Fellow Cakers... I need you to LISTEN ! 📣📣
I'm gonna get a little bossy and sassy today, but we'll blame it on hormones and just move on. Okay?
In every single cake group I'm in, there are non-stop questions about cake pricing and serving sizes.
So many of you getting all twisted up in knots over what to charge and what chart to use.
LISTEN. Stop torturing yourself.
CAKE PRICING & SERVING SIZES
There are 3 basic things you need to do to stop this cycle of stress and anxiety.
✔️Choose a chart (serving sizes).
✔️Set your prices.
✔️Then it's easy - STICK TO THEM!!
Here's how I handle it:
I use the Cake Stacker App, 1"x2"x4" sized slices for EVERY cake. I've NEVER had someone complain about not having enough cake. But if you want to use bigger servings, a different chart, or whatever, that's fine too. Just PICK ONE AND STICK TO IT.
My minimum is $4 per serving (USUALLY MORE!), no matter what. My prices per serving increase based on the number of tiers ($4.25 for 2 tiers, $4.50 for 3 tiers, $4.75 for 4 tiers, etc.). I realize this sounds incredibly expensive to some of you while seeming very cheap to others. But that's a high-end price for my market and I'm good with it.
I also increase my price per servings for any design that is overly difficult or time consuming. Or for sugar flowers. Or for special tools/ingredients/equipment I need to buy.
But my minimum prices are NON-NEGOTIABLE. Clients can accept that and order. Or not. I'm good either way.
Let me say it again...
Your minimum price should be non-negotiable.
At the end of the day, it only matters that YOU have peace of mind about your prices. And that you're making money. Also you shouldn't be having a heart attack week after week always waffling back and forth over prices and serving sizes.
If I quote someone a size (with # of servings) and they feel like its too small, that's fine. If they don't like that, I'm happy to sell them a larger cake. But they will still pay my minimum per serving based on the charts I use. Period!
Example: they feel like a 7" sounds too small for 15 servings. So I may instead sell them an 8" cake with 24 servings. But they then PAY for 24 servings. Even though they only want 15 - if they want the look of 24, then they pay more.
By drawing this HARD LINE on my prices and serving sizes, I no longer stress or agonize over pricing. Okay, I rarely stress over it - every now and then I'll get stumped on how long a design will take, but it's RARE and my minimum NEVER changes.
I've sold thousands of cakes. I've also lost many, many orders because of price. But I'm a happier, less stressed cake decorator with these guidelines in place for my business. I don't have to decide several times a month how much to charge. Or what size cake has how many servings. Those things are SET IN STONE.
There... I'm glad I got that off my chest!! 😁
As long as you don't get nasty - I'd love to hear your thoughts on Cake Pricing and Serving Sizes in the comments!