If there's one area where I see cake decorators struggle over and over with their business (outside of actual baking/decorating skills), it's taking great photos of their cakes. That's why today I want to share with you My Best Tip to Improve Your Cake Photography!!
Ya'll - good photos and Facebook are the reason I have a cake business. Seriously. I've never paid for advertising! How did I start and grow my cake business? By posting photos on Facebook.
More importantly, by posting great photos of my cakes on Facebook. I'd take a pic, edit it to make it look it's best, then share it and tag the clients. And you know what happened? They saw it, shared it and BOOM - I gained new customers.
So why am I telling you this? Because if you struggle to take amazing pictures of your already amazing cakes - then here's your opportunity to change that! Are you ready for my best tip (and the problem area I see most often)? Lighting!
One of the very best things you can do is make your pictures brighter. BRIGHTER! Less shadows and more light automatically make your pictures better in an instant.
I know you may think I'm crazy, but look at this:
To take this pic I used white boards (on the table and for the backing), then set them up in front of my open front door. The only difference between the picture on the left and the one on the right is a cheap white foam board that I propped up (on a cupcake box) to use as a reflector! BOOM - the shadows are gone and immediately my picture looks 100% better!
For this above pic, I went ahead and brightened it some more, increased the contrast, cleaned up the background and cropped it... and the difference is stunning!
Do you want to learn these things and more? I've got some amazing news for you... AH-MAZING!
Do ya'll remember the Ultimate Digital Photography Bundle from a few months ago (I wrote about it here!)? Well, if you happened to miss out on that sale... it's available again but only for 48 hours! This bundle is gone forever, but the resources included are still available, including my favorite - Tasty Food Photography
The Ultimate Digital Photography Bundle includes the amazing Tasty Food Photography ($29 value and I also talked about it here where I wrote about starting a food blog), Eat Pretty Things (also $29) and the Photography Masterclass course (valued at $199)…plus more than a dozen other resources for a total price of only $37!!